The H.E.R. Signature Stratocaster

Campaign for Grammy award-winning artist H.E.R.’s signature Fender Stratocaster. This also included an exclusive capsule collection of merch, product demos, interviews with H.E.R. discussing her inspiration for the guitar, and performing with her signature model “Chrome Glow” Strat.

My Role : Creative Director
Director : Alex Chaloff
AR : Moya
Capsule collection designed by YoursTruly LA