Fender American Professional

We teamed up with renowned musician Matt Sweeney to uncover why Fender is the go-to instrument for artists of all musical styles. Our goal was to create an open, podcast-style discussion, where musicians can talk about their instruments in an honest and compelling way, without hard-selling you on the guitars.

My Role: Creative Director
Co-created with Ashley Stagg, Marco Vera,
Atiba Jefferson and Director / DP : Alex Chaloff