Fender Player Plus

For Fender’s Player Plus campaign we focused on highlighting the enjoyment and lifestyle of playing guitar, while also giving tidbits of information so new players can understand the sound of each iconic Fender model. Another goal was to highlight Fender’s new Player Plus colors, which gave us an opportunity to showcase artists with equally vibrant personalities.

My Role : Creative Director
Director : Matt Sukkar
Visual FX : BUCK, Andy Lyons