Nixon x 2PAC

Nixon created a collection of watches inspired by 2PAC, designed with intricate details that symbolize his life story. 2PAC’s poem 'The Rose That Grew Through Concrete' became the cornerstone of the creative concept to launch the campaign, celebrating the ethos of overcoming adversity and knowing there will be a time to shine.

My Role : Creative Director
Animation : AlreadyBeenChewed.tv
Photography : Ryan Field